An promotional Ad highlighting Spotify’s algorithm-driven ‘Made For You’ experience. This motion piece brings Spotify’s tailored experience to life through bold, engaging 3D storytelling.
This typeface was chosen for its strong pairing with Spotify’s Circular logo typeface, complementing
the brand while maintaining readability and visual balance.
the brand while maintaining readability and visual balance.
Using the existing ‘Made For You’ colors keeps the ad on-brand and consistent, while supporting neutrals from the brand system and in-app elements ensure a realistic, cohesive look.
Chosen from dozens of tracks, the upbeat soundtrack reinforces the ad’s tone by adding energy, ease, and emotional connection to the personalized experience.
Timing Is everything with just 15 seconds, every moment was paced to the beat for impact, with smooth transitions and clear visuals keeping it engaging and easy to follow. Keeping it simple with a clean and minimal design made the message easy to digest at a glance.
